Set in Inner Mongolia, a physical setback causes a young woman to choose a suitor who can take care of her, as well as her disabled husband.
A humble noodle-maker in a remote Chinese province, Ermo feels that she's being taken for granted by family and friends. She decides the best way to impress them is to bring home the biggest, most expensive television set she can find - no matter how many noodles she has to peddle.
