A slick New York publicist who picks up a ringing receiver in a phone booth is told that if he hangs up, he'll be killed... and the little red light from a laser rifle sight is proof that the caller isn't kidding.
Homicide detective John Hobbes witnesses the execution of serial killer Edgar Reese. Soon after the execution the killings start again, and they are very similar to Reese's style.
Fletch is a fish out of water in small-town Louisiana, where he's checking out a tumbledown mansion he's inherited. When a woman he flirts with turns up dead, he becomes a suspect and must find the killer and clear his name.