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55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
On August 27, 2011, the Billabong Pro Tahiti event on surfing's World Tour was placed on hold due to a massive swell bearing down on the famed big-wave spot, Teahupoo. Paddling into waves was out of the question and the Billabong Pro was given a layday. In one of the most talked about sessions of the decade, history was made as a handful of international chargers whipped into some of the most nightmarish waves ever surfed in Tahiti. The swell proved to be so immense that the Tahitian government issued a "Code Red" warning, banning the surrounding seas of boats and watercraft. The lineup at Teahupoo, it seems, was an exception. See the historic day through the eyes of two surfers -- the young gun Laurie Towner and the veteran Dylan Longbottom -- as they catch some of the biggest, most dangerous surf ever recorded, much of it captured with the super slow motion Phantom Camera for never-before-seen imagery.
