Just 12 hours after having his daughter in the custody of a kidnapper, the influential communicator Sílvio Santos faces an even more complicated obstacle: his home is invaded and he is held hostage for seven hours. Realizing that his life is at risk, he seeks refuge in the distant thoughts of his entire trajectory, which began when he was just a 14 year old teenager working as a street vendor.
A spoiled feminist, daughter of a rich father, even though she doesn't admit it, falls in love with a rustic farmer whom she marries.
Ana Francisca is a poor and ugly girl who, after being humiliated by the entire town, becomes a beautiful, stylish and rich woman who wants revenge. During this trajectory, this romantic comedy also shows the true love of Ana Francisca and Danilo that survives throughout the years, the distance and the traps of destiny. They will be part of a love triangle with Olga, a snobbish girl who is going to do anything to steal Danilo from Ana Francisca.
