Two movie producers who owe money to the mob set up their aging movie star for an insurance scam to try and save themselves. But they wind up getting more than they ever imagined.
Eddie Krumble works as a paid audience member for infomercials and experiences a whirlwind of overnight fame after a late-night talk show host publicizes his frequent infomercial appearances.
After his father takes his two brothers and high tails it, Peel is forced to grow up in a state of arrested development. Once his mother dies, he must forge his own path and attempts to find his lost brethren.