In Christmastime Miami, heartbroken divorcée Giorgio invites himself to stay at his best friend Mario's — unaware that the latter is having an affair with his ex-wife — and ends up pursued by Mario's barely-of-age daughter; nosy and out-of-touch Ranuccio crashes his son's sex-themed holidays before ending up in a series of mishaps with Giorgio.
Gemma works as an employee in the office of an agency that is responsible for launching novice models into their first career steps. However, Gemma does not work in a peaceful atmosphere due to her particularly demanding employer and the harassment she suffers from her own clients. Equally unhappy is her love life, which is why her only friend, as well as her trusted hairdresser, dyes her hair pink. It is from that moment that her life changes radically.
The series tells the stories of some of the characters who work or are related to an imaginary shopping center Centovetrine, located in the center of Turin. There are many stories of love and passion, but also struggles for power and dynastic quarrels in the telefilm.
