How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.
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In the XVIIth century, the imaginary and meticulous account of the life and fall of Mathurin Milan, a man whose folly has always been to hide from his family, to lead an obscure life in the country, to have lawsuits, to lend at usury and at a loss, to wander his poor mind in unknown roads and to believe himself capable of the greatest jobs.
