A team of advisers is brought in to manufacture the image of Marchand, producing social media profiles, commercials and a new public persona. Conflict arises when it is revealed that not everyone is who they present themselves to be. At his country estate, a rich businessman who wants to be president is groomed by a campaign team to create an image palatable to middle-class voters.
Claudio is promoted to policy coordinator in his insurance company, but he has to move to a remote small town for the position, and after arriving numerous cars begin to be set on fire. Claudio is pressured to cover the cars' insurance in a hostile environment, and as he tries to do so he will discover that many things are not what they appear to be.
Gastón (Jorge Temponi) is very attached to technology and is still in love with an ex-girlfriend who left him. He inherits an old house from his grandfather far from the city and must travel there accompanied by Américo (Carlos Frasca), a clerk somewhat depressed by his old age. The driver and owner of the truck in which they travel is Beto (Jorge Esmoris), a carrier with a somewhat murky past. The place where they are going was visited by the English naturalist Charles Darwin in 1833, where he collected fundamental information to later develop the theory of evolution.
