Alberto Nardi is a Roman businessman who fancies himself a man of great capabilities, but whose factory teeters perennially on the brink of catastrophe. Alberto is married to a rich and successful businesswoman from Milan, Elvira Almiraghi who has a no-nonsense attitude and barely tolerates the attempts of her husband to keep his factory afloat with her money.
Two formerly rich men try to get back on their feet, counting on their respective son and daughters marriage prospectives. The two youths meet and fall in love not knowing about their parents plan and even when the truth comes out and they are told to break the engagement because they are not rich, they fight to stay engaged and marry.
When a promising record company president is arrested, his daughter takes over his company to promote her own rock and roll music by promoting various young singers.
