Serap is a successful theater actress. Although she rejects the traditional roles assigned to women in her personal life, she agrees to play the role of a traditional housewife in a shampoo commercial. However, she is unaware that this commercial will turn into her worst nightmare.
After receiving a letter from a woman named Asiye asking for help to save her, the President of the Associations Against Prostitution visits the brothel to save Asiye. However, she finds herself in a strange musical show.
Sherif Ali is a handsome but unemployed young man in the village. He has been linked to many women in his village. Sherif Ali's neighbor, Gülsüm, lost her husband at a young age and lives with her 17-year-old daughter, Hacer. Gülsüm is in love with Şerif Ali and dreams of being with him, but at the same time, her young daughter Hacer is also in love with Şerif Ali. Şerif Ali's heart, however, belongs to Hacer.
