The story is set in Tonakishima, a small island with a population of 600. Hana, a high school girl who lives on the island, loves recitals, and holds regular reading sessions for the island's children. Mizuki, the president of the Broadcasting Club, senses Hana's power to attract people through her reading and invites her to join the club. Hana joins the Broadcasting Club and experiences many firsts with the other members.
“PriMagi” is a form of entertainment created by singing, dancing and fashion! There's a secret to this magical, sparkling stage! Yes, seriously, it really is "magic"! The main character, Hibino Matsuri, is a first year junior high school student who yearns to do "PriMagi". One day, she is scouted to join "PriMagi" by the wizard "Miyam", who suddenly appears!! The two of them work together to be at the top of "PriMagi", so they don't lose to their rivals!
The main characters, Himari Aozora and Mitsuki Hoshikawa, enter Paradise Private Academy. Himari, who aspires for AIPRI, dreams of making 10,000 friends! But for the shy and anxious Himari, it might be a bit difficult... Himari unexpectedly makes her AIPRI debut!? She has a "secret" she can't even tell her best friend, Mitsuki! But it seems that Mitsuki has a "secret" of her own... Secret-bearers Himari and Mitsuki's AIPRI begins!!
