Headstrong textile student Irina tries to overcome her problems by accepting a summer job offer from an isolated and offbeat village of Kyrsyä. As Irina begins to get a grip of herself, the harmless and offbeat hillbillies begin to reveal their true nature.
Jaana is a restaurant owner and mother of two, who spends her free time riding. Jaana lives with her charismatic, but short-tempered partner Marko. Jaana's life changes in a flash when she becomes paralyzed in a serious accident.
Northern Quality tells the story of three generations of farmers. Each of them experience different kind of problems, but all of them are linked to some kind of structural change. They seek a solution to their problems by cultivating a more productive crop in their fields: cannabis. This experiment leads to significant problems with international criminals, municipal officials and even the local police officer.
