Mauritz, a handsome but frustrated writer, journeys to an island idyll of the coast of Sweden to enjoy the fleeting summer sun. Soon he becomes romantically involved with Barbro, a sexy young temptress.
To increase sales of the magazine Veckohatten, the management decides to invest heavily in the beauty contest Miss Sweden. A communist cell is planning to sabotage the competition, because it is sexist.
Nordic people living in Ibiza meet at a party organized by artist Nitta.
