Mónica Müller, a former copywriter, unmasks the sinister methods of drugs and medicine advertising.
Celia is a dermatologist who has a bad relationship with her daughter and with whom she constantly tries to reconcile, without success. One night, when going shopping at the neighborhood supermarket, Celia meets Lucy, an eccentric young woman who proposes a very strange role-play game: pretending that they are mother and daughter.
After finding some unrevealed negatives that belonged to his grandfather, the director begins an investigation to unearth the stories of his ancestors, motivated by the question about the influence of the past on the present and the fragility of memory that disintegrates over time.
