Stigu and Ella have a just-sex relationship. Stigu is secretly in love but settles for what he can get because Ella wants nothing more. Until they find themselves in a same work project: designing an advertisement for the Family Federation on sustainable relationships. It seems like mission impossible since Ella doesn't believe in the whole concept and Stigu knows nothing about it.
A weekend father wants to bond with his teenage daughter by taking her with him to the carwash. They end up on a life-changing adventure in the supermarket, at the endless sanitary towel aisle. They get "help" from an older lady who shares intimate stories of her experience, some about menstruation, some on wildly different topics.
