Maiquél has lost a bet and dyed his hair blond. This seemingly innocuous event triggers a head-on collision with destiny in which he goes from nobody to hero to outlaw — all in 24 hours.
Thales, a successful businessman, is in crisis with his profession. He is married to the rich and spoiled Renata, and works with her father, the powerful businessman Augusto. One day, while on vacations at the home of his friends Rui and Pamela, Thales decides that will stop working. This unusual decision affects the lives of everyone around him.
Manuela is journalist in her thirties who faces love and professional crises. In an unexpected incident, she gets to know Elena, who takes her to a support group for women who love too much or are excessively jealous: the League of those who are Obsessive-Compulsive for Affection (L.O.C.A., Brazilian slang for "crazy"). The therapist seems to be an extremely mature and structured psychologist. Manuela sees this group as a chance to write an incredible article about the current female roles and wishes.
