A thirty-something aspiring children's author, labeled "meskina" (pity case) by her Moroccan-Dutch community for still being career-less and single, sets out to once and for all find professional success and true love.
Dylan is very successful at running his own lunchroom and YouTube channel. Then IJsbrand comes into his life and copies everything he does. Dylan decides to get to the bottom of this and puts fame and friendship at risk.
Reclusive, socially awkward jingle composer Toon must navigate the nightmarish world of show biz after a viral video skyrockets him to fame.