Soof is reaching 40 and has everything she ever wanted: three children, a small catering business, a sweet husband Kasper and a lovely home. Until she starts asking herself: 'is this all there is'?
Ten Dutch celebrities participate in each broadcast. Two non-ordinary questions are asked of the Dutch celebrities per episode, such as "Who would have the easiest time going forty days without sex?", "Who used to be chosen last in gymnastics?" and "Who is your best friend?". The broadcasts claim that for each question a panel of 100 people compiled in advance a top 10 in which the famous candidates were "ranked."
