Paris, France, 2001. Octave Parango, a young advertiser working at the Ross & Witchcraft advertising agency, lives a suicidal existence, ruled by cynicism, irresponsibility and debauchery. The obstacles he will encounter in developing a campaign for a new yogurt brand will force him to face the meaning of his work and the way he manages his relationship with those who orbit around his egotistic lifestyle.
The charismatic criminal Dobermann, who got his first gun when he was christened, leads a gang of brutal robbers. After a complex and brutal bank robbery, they are being hunted by the Paris police. The hunt is led by the sadistic cop Christini, who only has one goal: to catch Dobermann at any cost.
A tough nightclub bouncer struggling to raise his 8-year-old daughter is forced to go undercover after an unfortunate event.
