So This is Love? was another early Frank Capra production for fledgling Columbia Pictures. The hero, dress designer Jerry McGuire (William Collier Jr.), is tired of being considered a wimp. After business hours, Jerry secretly takes boxing lessons, enabling him to knock the stuffings out of his burly rival Spike Mullins (Johnnie Walker). Jerry's newfound pugilistic skills wins him the affections of store clerk Hilda Jensen (Shirley Mason), who's just car-razy about "cave men." Filmed in a fast three weeks, So This is Love? was completed before Frank Capra's Matinee Idol but released afterward. Leading lady Shirley Mason was the sister of Viola Dana, who starred in Capra's initial Columbia effort, That Certain Thing.
Stephen Ghent, a mineowner, falls in love with Ruth Jordan, an arrogant girl from the East, unaware that she is the daughter of his dead partner. Ruth is vacationing in Arizona and Mexico with a fast set of friends, including her fiancé, Edgar. Manuella, a Spanish halfbreed hopelessly in love with Ghent, causes Ruth to return to her fiancé when she insinuates that Ghent belongs to her. Ghent follows Ruth, kidnaps her, and takes her into the wilderness to endure hardship. There she discovers that she loves Ghent, and she discards Edgar in favor of him.
Mildred Harker loses custody of her child in a messy divorce settlement. Leaving her hometown in disgrace, Mildred heads to New York, where after a crash course in the school of hard knocks she joins the chorus of a Ziegfeld-like musical revue. Now a full-fledged gold-digger, she enjoys the favors of backstage johnnies and elderly sugar daddies, but finally finds true love in the form of Park Avenue socialite Ted Willing.
