When his favorite television show is canceled, Henry Pinkle is driven over the edge and decides to commit suicide. Then he meets Sam Bones, a mysterious agent who promises happiness and stardom if he follows his instructions.
Film producer Sy Lerner makes a bet with a fellow film executive that he can turn any nobody into a star at the Cannes Film Festival. A New York cab driver who is visiting the festival is chosen as the test subject to settle the bet and Sy uses his skills of hype and manipulation to try and turn the cab driver named Frank into the talk of the town. Many celebrities make cameos throughout the film.
Rock musicians are selling their souls to the devil for fame and fortune. An attorney with magical powers attempts to stop it.
