Manuel, the manager of the (real-life) Hotel Condado Beach in San Juan, and his assistant Paquito decide to promote their establishment by offering free "honeymoons in Puerto Rico" to newlywed couples.
In a small rural town, everybody lays eyes on Maruja, the most beautiful woman there. After the son of the mayor comes back from France, he also notices Maruja, setting forth events of love, jealousy, guilt, and anger.
The film, which is an ode to Rafael Hernández's song "Lamento borincano", is a social commentary of the political and social policies of the 40's and 50's which led to the abandonment of what was seen by many as the "pure", "virtuous" life of the finca (farm) for the "corrupting" influence of urban centers like San Juan and New York City.