Gavin McInnes is one of the founders of Vice, a Canadian-American writer and comedian, and right wing political commentator.
When former comedian Mark McCarthy is faced with a rare form of cancer, he hires a young, impressionable cameraman to document his crude and comical lessons on what it means to be a man for his unborn son.
Smooth advertising executive David is in a relationship with yoga teacher Juliette. Then his eye is caught by Sophie, the girlfriend of his best friend Wim, a fashion photographer. Things get completely out of hand during a campaign for augmented reality-glasses, for which David designs an avatar of the coveted Sophie.
An insider's look at the fake news phenomenon and the consequences of media misinformation. Interviews from those who have been accused of spreading it themselves are featured in variety throughout the film.
