A poor young man chosen by a advertising company, and they made him a public hero to make him advertise poor quality products that no one buys.
When their father is killed in a blood feud, Yusuf and Kenan, two shepherd boys, flee to Istanbul in search of their uncle. They become involved with the streetboys, and Yusuf turns to crime although Kenan wants to learn a trade.
Turkish version of the game show Wheel of Fortune.
