Alberto's marriage is a complete failure: his wife Elena is a hard woman influenced by her mother and sister who live with the married couple. Alberto is also experiencing financial problems and hopes for the help of a rich widow who is however interested in his sexual favours. Naturally Elena puts obstacles in his way and everything goes wrong. Alberto decides to change job then and becomes a sweets sales representative. Disillusioned with marital life he also changes his attitude towards women: he tells every woman he meets he is single.
When a promising record company president is arrested, his daughter takes over his company to promote her own rock and roll music by promoting various young singers.
During the absence of her husband, who left for a fishing cruise in the seas of China, Carmela falls under the spell of Vito, a young fisherman.
