A deodorant company with a product called "Smell No Mo" pits two rival ad agencies in a race to come up with a campaign for a new-fangled sanitary napkin called Vorcan. The advertising satire follows the New York firm of Cranston & Co. as they fight rival Hoffman & Partners. Cranston fires his creative director which puts a young copywriter with a literature degree on the front line, even though he doesn't want to be. The contest comes down to a schmaltzy campaign by Hoffman with music by Air Supply that uses the tagline "Vorcan: your own personal air supply." or a more down to earth campaign from Cranston of "The pad ain't bad!"
At an exclusive Upper East Side party, a young man named Adam discovers a hidden portrait of an enigmatic woman from the 16th century called The Red Sultan. As his fascination with the woman evolves into an obsession, he seeks out help to escape from his nightmare.
