The local building-contractor Martin Roumagnac is fascinated by the fashionable Blanche Ferrand. To impress Blache, Martin presents her with a villa. However, this ruins him financially. Despite Martin's many efforts for the now femme-fatal Blanche, she is not able to chose between him and the rich consul De Laubry.
Gilberte is a sixteen year old girl raised by her aunt and grandmother to be a demimondaine. But she's not ready for that yet, and spends her days in lessons and in teasing Mamita's old friend, the rich playboy Gaston LaChaille, and following his affairs from afar. But when Gaston throws off his latest mistress, it looks as if Gigi just might be ready to begin her destined career.
A smooth criminal, who turns to be Manuel Ismora, and his gang successfully and peacefully pull off con after heist. Elsewhere a timid office worker, Gabriel Dupon, is pressured by his boss...
