How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.
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Colombia, rainforest, early 20th century. A frog is collected as a field sample by a scientist who wishes to isolate the active principle of Yagé. The frog is subjected to a severe test that exceeds the fragility of its body.
