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On a night of insomnia, loneliness, and anxiety, Aparicio loses control of his thoughts, overwhelmed by what he sees on his phone and the terrifying news that appears on television. His perception of reality changes when the TV news anchor invites him to become part of the television fiction on the other side of the screen.
Lucas and Simón, friends who work in a creative agency in Bogotá, throw a party as a favor to their boss, Johana. There, Lucas meets Lina, Johana's paisa cousin who travels to Bogotá to get a visa and go to study fashion design in the United States. Madly in love, Lucas travels to Medellin to try to conquer Lina, where he will realize that Before conquering her, she will have to conquer her paisa family.
