Ceren, a young copywriter, starts a new job. She is selected to work on one of the company's most important advertising campaigns. But there is one problem: the team that will come up with ideas for the children's clothing ad must have children of their own. Ceren, in order to get the job, introduces Ayşe, whom she met by chance, to everyone as her daughter.
After a fateful domestic clash, a devoted mother finds herself in prison and fighting to survive in hopes of reuniting with her daughter.
