In the social landscape of Brega, music videos are the catalyst of an appetite for success as encouraged by capitalism. 'You are seeing things' looks at this world where self-regulation and image management play a crucial role in the construction of voice, status and identity of a whole new generation of popular artists.
Brazil. Historically Pernambuco state in the country’s northeast was characterised agriculturally by the sugarcane industry. Today there is a new sector in the economy: various evangelical Christian groups are on the rise. The mantra of the evangelicals, who have gained an ever-increasing influence in Brazilian society over the past years, is the attainment of improvements in one’s personal and economic situations through adherence to an extreme religious practice. In Brazil the evangelicals have established themselves as a growing political power over the past years. They control segments of the media and preach hate and intolerance towards homosexuality and other creeds. HOLY TREMOR focuses on a young generation of priests, producers and singers who hail from a rural area and make gospel music. Wagner and de Burca take into account the environment of the protagonists in order to make ethics, morality and life visible in an aesthetic agglomeration.
Young, gifted and black! In an act of self-empowerment, a group of young Black people, mainly first and second generation immigrants from the Caribbean, have occupied the public space of the Toronto underground to perform their agitprop concept of edutainment – poets, rappers, singers and musicians.
