Selin, the spoilt and only child of a wealthy family, is dragged into an unwanted marriage, but she manages to escape on her wedding day. As she heads for the Aegean on a bus, she meets Asiye who tells Selin that she is being forcibly sent to her relatives. Selin offers to change places.
Sevkat lives in and old neighborhood in İstanbul. He has an egg store in the market. There are colorful personalities in the neighborhood. They all do everything together for better and worse like in the old times.
The film, which deals with the birth and rise of the Prestige Music generation, tells the passions and life struggles of artists, including Özcan Deniz, Haluk Levent and Mahsun Kırmızıgül, from the 1990s to the present.
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