During the seventies, the massive arrival of television in the Brazilian countryside puts in jeopardy the business of running small movie theaters. Francisgleydisson is the owner of Cine Holliudy, and he must be extremely creative to keep his passion for cinema alive.
After witnessing the assassination of her parents, Luzia is raised by a cowboy and starts behaving like the men of Brazilian "Sertão". As a grown-up, she sets out to find her parent's murderer, but ends up discovering love.
