In Italy, small-town newlyweds Wanda and Ivan Cavalli embark on their honeymoon in the big city of Rome. Ivan dutifully wants to keep appointments with family and church, but Wanda is only interested in meeting her favorite photo-strip star known as "The White Sheik". While Wanda impetuously sneaks away to locate the object of her affections, disconsolate Ivan tries his hardest to keep up appearances with the couple's relatives.
When a veteran marshal is sent to a small town, he quickly falls for two women: a midwife and an earthy young woman nicknamed "Frisky".
Once a young woman gets a man to fall in love with her, he must prove himself financially stable and meet her dowry requirements.
