Set in the present, the series offers a bold, subversive take on Archie, Betty, Veronica and their friends, exploring the surreality of small-town life, the darkness and weirdness bubbling beneath Riverdale’s wholesome facade.
Small town bookstore owner Jamie Vaughn learns that hers and other struggling local businesses face closure by a powerful Portland property developer, led by architect and former flame Sawyer O'Dell. As Valentine's Day approaches and closure seems imminent, Jamie must not only hatch a heartfelt plan to save her beloved bookstore, but she must also sort out her past feelings for Sawyer.
As Valentine's Day nears, a matchmaker is tasked by her mentor to find a match for an entrepreneur who believes staying single is the key to success.