Overcoming the midlife crisis and experiencing an internal shock, sports news anchor Egor Tikhonov becomes a volunteer, he helps mothers of sick children in the cancer ward, searches for lost people together with "Lisa alert". gradually finding a new life, Egor begins to lose the old one: he loses his job, almost divorces his wife. and more and more often he asks himself if he is a strong enough person to go his way to the end.
Left without a job in Moscow, the ambitious photographer Roma is forced to return to his native Ufa. There he meets the cheerful and naive janitor Yura, who finds himself in debt because of scammers. To help the poor fellow collect at least some money, Roma photographs Yura in the form of a star and, using Photoshop, places it on the cover of a fashion magazine. This picture goes "viral" on the Internet and turns an unknown janitor into a celebrity. This changes the life of both the "star" and its creator.
