In this comedy, the requirements of living a respectable life grow too great for Maurice, as do the burdens of his well-paid executive position. After getting fired when a business proposal he has worked on is translated very badly to his English boss, he confides that he has lost his job to his wife. When she freaks out about that, he gets into his camper and heads south. There, a group of wandering Arab thieves rob him of everything he has of value but then admit him into their circle, calling him "Mohamed." One of their best scams comes when the newly renamed executive proposes that they rob his Paris home to raise money to start a restaurant. Though they are thieves, these new friends show every evidence of having more loyalty, good cheer, and basic morality than the associates the hero left behind.
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
In this satire, a police detectiveis investigating the disappearance and kidnapping of the host of a television dance show. However, instead of finding his man, he is trapped into becoming a contestant on a children's quiz show. What's worse is that he becomes a very successful contestant.
