Hyundai Group Project

Kim makes an astonishing experimental film only by using ads of Hyundai Group on a Korean conservative newspaper, saying. ‘People are watching it, and we expect clean and fair assessment without any speculated preferential’. With a linguistic and logical play on changing, images and phrases, some subtle differences and similarities between the Advertiser Hyundai Group (a conglomerates) and the speaker of the advertisement become clear. (Kim Se-jin) *Jeonju International Film Festival catalog